With 150 years of business celebrated in 2006, Riso Gallo is one of the biggest rice processors is Europe. It started business in Genoa in 1856, opening a factory that used to export products to South America but success soon led the Preve family to focus on growing in Italy, and it transferred headquarters to Novara, then to Robbio Lomellina in the heart of the Pavia area. In the early 1940s Riccardo Preve had an extraordinary intuition: not to sell rice loose, but to package it under a brand name. At this time, there was a high level of illiteracy in Argentina, and animals were used to identify varieties of rice: lion, giraffe, tiger, eagle and rooster, the most prestigious quality and which gave the brand its name. Today Riso Gallo is sold in 73 countries and the range of products has expanded and diversified.
