For over 70 years, Crik Crok has been one of Italy's most prestigious snack producers. The Italian identity on which the business prides itself is one of the keys to its success. Pandemics, war and energy crises haven't prevented the firm from pursuing the objectives of quality and innovation that have long underpinned its philosophy. As president Ossani explains, ''Our potato chips reflect the care and attention that we've always sought to convey through our products''.