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The paradox of too much choice can ruin wine purchases. Better to follow the "less is more" principle

A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity

Visual cues can be deceptive: how the colour of wine can outweigh its flavour

In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical

Classical Music encourages us to choose more expensive wines: the hidden power of sound in wine shop choices

A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked

The perfect wine label exists. It’s simple, without abstract figures, and designed vertically

Eye movement analysis in front of the shelf shows that consumers typically view a bottle from top to bottom, with some exceptions

Here’s where you can find Italy’s highest wine cellar (founded over a hundred years ago)

Situated at an altitude of 1,800 meters, with a history spanning over 100 years and more than 500 labels to satisfy all wine tastes

How to eat caviar according to the “purists” of Italian Black Gold

"On the back of the hand, in the hollow between the index finger and thumb, and pure...": this is how to best enjoy caviar, according to Royal Food Caviar

Tommaso Mazzanti from All'Antico Vinaio will produce wine together with Joe Bastianich

After opening several locations across Italy, Tommaso Mazzanti, in collaboration with Joe Bastianich, is creating his first wine label produced in the heart of Tuscany

“With these yields, the community of Menfi is at risk. We must act immediately.” Interview with Giuseppe Bursi, president of Cantina Settesoli

Harvesting began early this year for the Sicilian cooperative Cantine Settesoli, under which the Settesoli and Mandrarossa brands operate. The drought on the island is particularly concerning due to low yields, which threaten the survival of the Menfi community.

"Challenging climate, but grape quality is good." Franciacorta begins the 202 harvest

Despite a year marked by mild temperatures, some frost, and significant rainfall, the harvested grapes are of good quality. However, thoughts are already turning to the future and how to mitigate the challenges posed by climate change

The unexpected Trattoria just a stone’s throw from the Highway: a Temple of Meat (and Chianina Cattle)

Just a stone’s throw from the Bettolle exit lies a true temple of Chianina beef (and Cinta Senese pork), where you can stock up on meat to take home, enjoy a meal, and even tour the farm. Unforgettable
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