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Some rely on the Internet, some pretend to be experts, and some, to avoid looking stingy, go for the second cheapest wine on the list. But in reality, the simplest choice is often the best

A Neapolitan entrepreneur takes wine to the ocean depths, launching an underwater ageing project that will also involve oil and vinegar (and include tourism as well)

The first concept to keep in mind is that the human brain is an energy saver, so communication needs to be simple and immediate. However, there are other characteristics that can make a difference

It’s the interplay of sensory contrasts, not just individual senses, that influences our choices. The surprising experiment by IULM using a soft coaster and a rough one demonstrates this

A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity

In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical

A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked

Eye movement analysis in front of the shelf shows that consumers typically view a bottle from top to bottom, with some exceptions

Situated at an altitude of 1,800 meters, with a history spanning over 100 years and more than 500 labels to satisfy all wine tastes

"On the back of the hand, in the hollow between the index finger and thumb, and pure...": this is how to best enjoy caviar, according to Royal Food Caviar