News

A Neapolitan entrepreneur takes wine to the ocean depths, launching an underwater ageing project that will also involve oil and vinegar (and include tourism as well)

The first concept to keep in mind is that the human brain is an energy saver, so communication needs to be simple and immediate. However, there are other characteristics that can make a difference

The Italian Beef Sandwich, a symbol of Chicago, represents not only the American city but also the Italian immigrants who arrived in the early 20th century. Its origins are closely tied to discriminationv

It’s the interplay of sensory contrasts, not just individual senses, that influences our choices. The surprising experiment by IULM using a soft coaster and a rough one demonstrates this

Near Scicli, in the province of Ragusa, on a hill overlooking the sea of Sampieri, Enrico Russino and Rita Russotto offer their guests a memorable 360-degree experience that stimulates all five senses

From seafood cuisine to farm-to-table dishes, here’s what to expect at Capofaro Locanda & Malvasia, owned by the Tasca d'Almerita family, with the arrival of the new chef, Patrizia Di Benedetto

A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity

In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical

Alessandro Cozzolino is the talented chef at Belmond Villa San Michele, a property on the hills of Fiesole, where he arrived in 2019 after five years in Hong Kong. But what brought him back to Italy?

A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked