In an editorial for World of Fine Wine, French wine critic Michel Bettane addresses the issue of wine price sustainability, highlighting the role of speculation and "creative" marketing
Despite a year marked by mild temperatures, some frost, and a lot of rain, the harvested grapes are of good quality. However, thoughts are already turning to the future and how to tackle the challenges posed by climate change
Some rely on the Internet, some pretend to be experts, and some, to avoid looking stingy, go for the second cheapest wine on the list. But in reality, the simplest choice is often the best
Winemaker and writer Gelasio d'Aragona embarks on a journey to discover the Vin de Constance, the last wine Napoleon sipped. His research promises to unveil new aspects of the Emperor's life through the world of wine
A Neapolitan entrepreneur takes wine to the ocean depths, launching an underwater ageing project that will also involve oil and vinegar (and include tourism as well)
The first concept to keep in mind is that the human brain is an energy saver, so communication needs to be simple and immediate. However, there are other characteristics that can make a difference
It’s the interplay of sensory contrasts, not just individual senses, that influences our choices. The surprising experiment by IULM using a soft coaster and a rough one demonstrates this
A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity
In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical
A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked