A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity
In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical
A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked
Journey to the fringes of history, immersed in the vineyards of a place named after the Etruscan god of wine: Pacina. Here, you'll find a charming winery and a wonderful family-run agriturismo
After opening several locations across Italy, Tommaso Mazzanti, in collaboration with Joe Bastianich, is creating his first wine label produced in the heart of Tuscany
The 2024 harvest is starting early for white grape varieties. The drought has had varying impacts across the region, with some areas seeing a promising outlook for the harvest
Harvesting began early this year for the Sicilian cooperative Cantine Settesoli, under which the Settesoli and Mandrarossa brands operate. The drought on the island is particularly concerning due to low yields, which threaten the survival of the Menfi community.
Despite a year marked by mild temperatures, some frost, and significant rainfall, the harvested grapes are of good quality. However, thoughts are already turning to the future and how to mitigate the challenges posed by climate change