Wine News

The last wine Napoleon drank: the untold story of his exile on the remote island of Sant' Elena

Winemaker and writer Gelasio d'Aragona embarks on a journey to discover the Vin de Constance, the last wine Napoleon sipped. His research promises to unveil new aspects of the Emperor's life through the world of wine

A new underwater winery is born in the Gulf of Naples: 4,000 bottles of wine aged under the sea

A Neapolitan entrepreneur takes wine to the ocean depths, launching an underwater ageing project that will also involve oil and vinegar (and include tourism as well)

The power of the claim in wine communication: how Italian wineries are faring

The first concept to keep in mind is that the human brain is an energy saver, so communication needs to be simple and immediate. However, there are other characteristics that can make a difference

Don't underestimate the power of touch on wine perception, starting with texture

It’s the interplay of sensory contrasts, not just individual senses, that influences our choices. The surprising experiment by IULM using a soft coaster and a rough one demonstrates this

The paradox of too much choice can ruin wine purchases. Better to follow the "less is more" principle

A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity

Visual cues can be deceptive: how the colour of wine can outweigh its flavour

In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical

Classical Music encourages us to choose more expensive wines: the hidden power of sound in wine shop choices

A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked

The perfect wine label exists. It’s simple, without abstract figures, and designed vertically

Eye movement analysis in front of the shelf shows that consumers typically view a bottle from top to bottom, with some exceptions

The small (but Grand) Tuscan winery where you can sleep among vineyards and geese: a stay at Pacina

Journey to the fringes of history, immersed in the vineyards of a place named after the Etruscan god of wine: Pacina. Here, you'll find a charming winery and a wonderful family-run agriturismo

Here’s where you can find Italy’s highest wine cellar (founded over a hundred years ago)

Situated at an altitude of 1,800 meters, with a history spanning over 100 years and more than 500 labels to satisfy all wine tastes
1 56 57 58 59 60 159
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram