Wine News

The first concept to keep in mind is that the human brain is an energy saver, so communication needs to be simple and immediate. However, there are other characteristics that can make a difference

It’s the interplay of sensory contrasts, not just individual senses, that influences our choices. The surprising experiment by IULM using a soft coaster and a rough one demonstrates this

A larger selection makes decision-making more difficult. That's why even at wine fairs, it's better to present a few iconic products rather than focus on quantity

In an experiment, a group of 54 professionals was asked to perform a sensory evaluation of two wines: one red and the other white, but coloured red with enocyanin. The result? Identical

A song that’s too famous can distract consumers, while a slow tempo leads them to spend more. This is why the choice of music in a retail setting should not be overlooked

Eye movement analysis in front of the shelf shows that consumers typically view a bottle from top to bottom, with some exceptions

Journey to the fringes of history, immersed in the vineyards of a place named after the Etruscan god of wine: Pacina. Here, you'll find a charming winery and a wonderful family-run agriturismo

Situated at an altitude of 1,800 meters, with a history spanning over 100 years and more than 500 labels to satisfy all wine tastes

After opening several locations across Italy, Tommaso Mazzanti, in collaboration with Joe Bastianich, is creating his first wine label produced in the heart of Tuscany

The 2024 harvest is starting early for white grape varieties. The drought has had varying impacts across the region, with some areas seeing a promising outlook for the harvest