Cavalier Guglielmo Negroni founded the company in the Marca Trevigiana area of Treviso. It was soon famous for cocktail and grappa production, and today it is owned by the Palla family. The range of grappa includes monovarietals, others from prosecco, chardonnay and cabernet marc; traditional liqueurs and punch. The cocktails are the solid underpinning of the company's production.