Pila Vecia got its start in the mid-1600s, when the original huller was built in Isola della Scala (Passolongo). In the early 1900s, management of this historic rice producer was entrusted to the Ferron family, and since then five generations have overseen the business. The huller, protected by public authorities as a historical monument, is still active today. Two lines are produced: Riso Ferron (for supermarkets and retailers) and Pila Vecia, their high-end products, aimed at restaurants and gourmet food shops.