The company opened in 1970 thanks to the passion of Giuseppe Diale, who was determined to find the most precious Piedmontese flowers to make authentic honeys with sophisticated sensorial traits and of the best quality. His passion for beekeeping was inherited by son Andrea who still practises this noble art, creating quality honeys from acacia, rhododendron, basswood, chestnut and dandelion flowers, as well as woodland and fir honeydew, and a fragrant Valle Stura high-mountain honey.