In 2009 Ecor, the largest national distributor of organic and biodynamic products merged with NaturaSì, the main national supermarket specializing in organic and biodynamic products. The results was EcorNaturaSì. The group's philosophy focuses on promoting healthy diet and their initiatives include supporting biodynamic farms that work towards sustainability and environmentally sound practices. Constant, rigorous controls on behalf of consumer health are central to their mission. Only seasonal fruits and vegetables are sold. Harvests are timed so as to guarantee maximum freshness, flavor and nutritional value. Their large selection includes products for those with gluten, lactose and yeast intolerances.