Produce packaged ice cream that's also artisanal: this was the challenge launched years ago by ice cream maker Stefano Ferrara, together with Flavio Di Gregorio (a doctor), and Daniele Frasca (entrepreneur). Their gelato is free of preservatives, eggs, gluten, soy and milk (except for the vanilla and hazelnut versions). Just a few ingredients. Reduced sugar and fat content. To thicken, only natural fibers and carob seed flour are used.