The company's core business is the classic 1960s soft drinks (cedrata, chinotto, spuma and gassosa), tonic water, ginger beer and Limonando (an innovative lemonade). Limori's success goes to Virgilio Moretti who founded it in 1919. With the exception of an interruption from 1987 to 2011 (when cousins Flavio and Alessandro revived production), for about a century Moretti has been making artisanal soda drinks, produced to his own recipe by the Giovanni Passarelli company in Cingoli (MC) and marketed under the Limori brand.
