The Panizza family's first "bottega" came to life in 1947. Since then, Rossi has grown into a thriving, eclectic business, and an ambassador of Genoese tradition throughout the world. Roberto Panizza even created the "World Championship of Mortar Pesto", a yearly event that shines a light on the attributes a product that's increasingly popular with international consumers.Their product range doesn't stop at Pesto Fresco Genovese - there are also prized salts, aromatic herbs and premium semi-finished foods.