Argea Wine Group acquires US wine importer WinesU

The United States accounts for over 30% of Argea's revenue, making it a crucial market for Italy’s leading private wine brand. To strengthen its presence in this strategic arena, the group led by Massimo Romani has acquired WinesU, a historic wine importer, securing 100% of its shares. WinesU's product portfolio includes 7 wineries (among them Varvaglione, Nicolas Potel, Ruggeri, Saracco, and Villadoria) with a total of 11 labels. The transaction (whose financial details have not been disclosed) will provide Argea with "direct access to the US market, reinforcing its presence through strategic synergies." The goal is to expand the customer portfolio and accelerate the growth of premium brands.

WinesU reports €35 million in revenue

WinesU was founded over 45 years ago in Eddystone, Pennsylvania, by Gino Razzi under the name Viva Vino Imports. The company, a key player in importing Italian and French wines for US local distributors, recorded a revenue of approximately €35 million in 2024. This acquisition aligns with Argea's long-term strategy (which forecasts revenues exceeding €450 million in 2024, with 180 million bottles sold), aiming to strengthen its foothold in international markets—particularly in the US—while capturing emerging consumption trends.

Management to ensure business continuity

"Our focus is on enhancing our wine regions and distributing Italy’s finest wines worldwide," said CEO Romani in an official statement, emphasizing that the management of the newly acquired US company will be "characterized by continuity, with full confirmation of the operational team that has contributed to the success of the US business in recent years."