In the United Kingdom, the Aldi supermarket will have on its shelves two wines contained in bottles made almost entirely of recycled cardboard. The two labels, marketed under the supermarket's brand, are the result of a collaboration with Frugalpac, a company based in Ipswich, which has developed a sustainable, lightweight, and recyclable bottle that serves as an alternative to glass. We still don't know how it will behave with wine, but it's certain that glass is currently an irreplaceable element for quality wines.
Wines in Cardboard Bottles
The two new labels will feature a red and a white available to customers who want to make a more "green" purchase. The wines available on the shelves will be a Shiraz and a Sauvignon Blanc from the Cambalala company, a winery from South Africa, priced at £7.99 (approximately nine euros) per bottle. As for the launch of the two wines on the market, it is expected to take place on March 18, World Recycling Day.
"Consumers are striving to become more sustainable in their daily lives, looking for small ways to make a big difference for our planet," said Julie Ashfield, Buying Director at Aldi UK. "We are proud to be the first supermarket to launch a own-brand paper bottle, contributing to promoting sustainable change."
The two new labels will feature a red and a white available to customers who want to make a more "green" purchase. The wines available on the shelves will be a Shiraz and a Sauvignon Blanc from the Cambalala company, a winery from South Africa, priced at £7.99 (approximately nine euros) per bottle. As for the launch of the two wines on the market, it is expected to take place on March 18, World Recycling Day.
"Consumers are striving to become more sustainable in their daily lives, looking for small ways to make a big difference for our planet," said Julie Ashfield, Buying Director at Aldi UK. "We are proud to be the first supermarket to launch a own-brand paper bottle, contributing to promoting sustainable change."
Reduced Carbon Footprint
The packaging of both bottles is made of 94% recycled cardboard that lines a food bag similar to those used in bag-in-boxes containing wine. Created in 2020, the Frugal Bottle, according to the company, has a 84% lower carbon footprint compared to a standard glass bottle and is five times lighter. "Our ambition has always been to give more people the opportunity to use our Frugal paper bottles, offering them more environmentally friendly choices," said Malcolm Waugh, CEO of Frugalpac. "The launch in one of the UK's leading supermarkets means that more buyers can drink responsibly and sustainably. We are delighted to be part of this journey."
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