Italian dealcoholised wine production to grow by 60% in 2025. The Uiv-Vinitaly dealcoholised wine observatory is launched to monitor the market

2025 will be the year of Italian no-alcohol wibnes. Thanks to the new decree allowing their production in Italy, Made in Italy dealcoholised wines are set to increase by around 60% this year compared to 2024, particularly in the sparkling wine category. This is the result of a survey conducted by the newly established Uiv-Vinitaly Dealcoholised Wine Observatory, which analysed responses from the main Italian producers in the segment.

Businesses ready to bring no-alcohol wine production to Italy

"This production niche is still in its early stages, but we are already seeing the positive impact of the December decree, which regulates national provisions for the category," commented Paolo Castelletti, Secretary General of the Unione Italiana Vini (Uiv). "Proof of this is not only the increase in supply but also the fact that most companies are expressing their intention to move production to Italy."

This intention has been confirmed to Gambero Rosso by major groups such as Schenk Family Italia and Argea. Among the key target markets identified by companies are North America, Germany, the Nordic countries, and Eastern Europe.

NoLo wines to take centre stage at Vinitaly

The no-alcohol segment is also set to make an impact at Vinitaly, where Uiv, in collaboration with Veronafiere, will provide key industry insights in two dedicated conferences. The first, focusing on the market (Zero Alcohol and Market Expectations), will take place on Tuesday, 8 April, at 10:30 am. The second, dedicated to machinery (Technology 0.0: Production and Innovation in Comparison), will be held on Wednesday, 9 April, at 10:30 am.

On the same day, Gambero Rosso will also host a debate at its stand (PAD 9 - C16) at 10:00 am on the topic Zero Tasting: Discussion and Tasting, featuring some of the leading producers in the sector.