The specter of the 200% tariffs announced by Trump is shaking Italian wine and beyond. Just look at the recent appeals from the consortia of Prosecco, Nobile di Montepulciano, and Chianti.
However, broadening the perspective, the United States (which represents the top market for Italian wine) is not the only country where wine imports could face significant additional tariffs, as noted by the magazine Drinks Business. Let’s take a look at the map of the most "hostile" countries towards wine—and particularly European wine.
The barriers of Russia and Brazil
In 2023, Russia increased its tariff on wines from "hostile" countries—mainly the EU, the US, and the UK—from 12.5% to 20%. This measure was taken in response to Western sanctions, and Drinks Business reports that "it could be intensified with a protective tariff of 200%, as threatened by Russian authorities, which would effectively push European wine out of the Russian market." Meanwhile, wines from "friendly" nations such as Chile, Armenia, and South Africa continue to enter with reduced or zero tariffs.
A step above, we find Brazil, which applies a 27% tariff on imported wine. Yet, the Brazilian wine market continues to grow, even though consumers must face significantly inflated final prices due to additional state and federal taxes.
Morocco and Vietnam: between protectionism and trade agreements
In Morocco, imported wines are subject to a 49% tariff, although preferential rates exist for EU member states. Vietnam, on the other hand, previously had a 50% tariff, which has been progressively reduced for trade partners such as the EU, Australia, and Chile, with the aim of eliminating it on European wine by 2027.
Complex markets: Indonesia and India
Indonesia imposes a 90% tariff on all categories of wine, further burdened by excise duties and VAT, making retail prices prohibitively high. In India, despite ongoing free trade negotiations with the EU and the UK, a 150% tariff still applies, combined with additional local taxes—making it one of the most challenging markets for wine exports.
Extreme tariffs: Iraq, Malaysia, and Egypt
Iraq imposes a 200% tariff on all alcoholic beverages, while Malaysia enforces an effective tax that can reach up to 250% on imported wine. However, Egypt holds the global record, with tariffs of 1,800% on still wine and 3,000% on sparkling wine, drastically limiting foreign wine imports or confining them solely to the tourism sector, where a reduced tariff of 300% applies.